The User Research Strategist: UXR | Impact | Career  cover image

Episode 14: How to test font styles (and preference testing)

The User Research Strategist: UXR | Impact | Career

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What Do You Prefer?

It's very hard to ask people what they prefer within the context of a photo. We can't really ask people to look at an image and kind of imagine what their experience might be with those fonts, styles and colors. That's just asking a lot of people, right? People can't kind of connect those dots. So there's a very big difference between I see an image of something and I like it more than this other image.

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