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Building a Vision of the Future, Right?
"Winning the whet stage is reallythe crucial one, right? That's when you build your credibility in your trust," he says. "You've helped them think more broadly about the problem theyr tryi to solve,. And if you can do that, then you've really set yourself up for success." The book was written from an individual salesperson's perspective but also aimed at organizations with high levels of management.