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90. Rethink: Brains Love Stories – How Leveraging Neuroscience Can Capture People’s Emotions
Think Fast Talk Smart: Communication Techniques
The Neuroscience of Storytelling
At the heart of this is storytelling. There's a sense in which storytelling over the centuries has perfected structures to make people feel like, okay, there's something going on. So that is really at the heart of what neuroscience tells us about how we communicate and how we engage people. We are suckers for it.
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