Do You Have a Marketing Plan?

The positioning is just nonsense work unless you're going to be public about it. Once someone does that, so they do that thingy through and they go, okay, here's really where I want to go. That's great. What is then the next step? Is it do they change sort of their messaging, like little things,. Do they start focusing all the messaging on that narrower niche? Do they start only creating content about that narrow niche? Like, how do they go from, okay, I'm kind of known for these different things to different people?"