Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast cover image

Get Sh*t Done: 4 Steps To Kill Distractions (With Nir Eyal)

Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast

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How to Build Habit-Forming Products

Nier: The real problem is that far too many products suck, right? I've never had anyone attend my workshops or call me up and say, you know, I've used your book and now everyone's getting addicted. In fact, the French edition of my book was published with the wrong word. An addiction is a persistent compulsive dependency that harms the user. A habit is simply a behavior done with little or no conscious thought. And so the idea is how do we build healthy habits with our technologies?

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