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The First 100 Days as VP of Marketing of Superside.com with Amrita Mathur (GMT062)

Growth Marketing Today

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How Do You Change Your Pricing?

Pop Lab was like the crowd favorite, but it's important to know that they don't know your market. The main change has been that we've moved away from a pay as you go model where anyone can come in and do any kind of design project with us entirely to a subscription model. We want to work with companies and teams that have ongoing needs and actually need that dedicated support. If you just want to get like a design project done, then go go find that freelancer on fiber or whatever,. That's not a good fit for us.

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