The Power of Self-Identity

Tom Arthur: "We spent most of the conversation talking about the JV tier athletes that we work with" He says they are looking for a little bit of a self-identity and self-concept. It kind of sticks, right, you can change and morph and evolve, but it always comes back to this," he adds.Arthur: We use candy as the currency or the physical object to manifest success. If one of us succeeds, all of us succeed, so share the success!