Innovation Brokers Resinates

The story of the invention of the iphone was, he hated keyboards. He saw this garmen g p s, like in the old days where carrs had g p ss and it's a touch screen. And he said, we'll build a phone like that, like that touch screen. Beo s your phone. You're talking about that kind of thing where you're adapting to your situation,. some existing idea that you saw somewhere else That's exacly right out behavior economics wrihte this thing that is transformed how we think about human behavior.