7min chapter

The Food Chain cover image

Don't call me an influencer!

The Food Chain

CHAPTER

The Art of Food Blogging

This chapter explores the world of food blogging, focusing on the experiences and challenges faced by content creators. The speakers discuss the nuances of attracting attention with viral food combinations, the financial dynamics of the industry, and their preference for being called 'content creators' instead of 'influencers.' Personal stories illustrate how genuine connections and unique content resonate with audiences, reflecting the evolving nature of influence within the culinary landscape.

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