The Four Step Process for Contribution and Contradiction

The first thing you want to do is imagine you're an art gallery and you're the curator. You just start curating it, you know, just putting it up on the wall with really strong reference. The artist of that is the artist of getting, giving good references. Then what you do is promote those that really resonate. And then once you've done those three things, which is almost enough,  you can then go, okay, now here's my unique insight that I'm going to contribute. That's the book that's popped this year.