The Disadvantages of Raising Prices

If you've never raised prices, then raise prices is the common thing. And if you have churn like that really hurts, right? You lose one tenth of your business. That's a big deal. Whereas if you have a few people churn when you have a thousand customers, it's not quite so bad. It's even maybe just a regular basis, like reevaluate why you are priced the way you are and like, is it worth moving or not?