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Michelle Meyer, Chief Economist, Head of the Mastercard Economics Institute

Alpha Exchange

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The Economic Impact of Events: SwiftLift Effect and Solar Eclipse

This chapter explores the economic effects of popular music tours and celestial events on local spending, pinpointing increases in restaurant and accommodation expenditures near venues. The discussion extends to the broader question of whether such events generate excess demand that influences key economic indicators, citing a study on the eclipse's impact on hotel and small business spending.

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