Grocers Need to Adapt to Consumer Needs, Not Just Online

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Grosse shopping has gone from two % on line to ten percent on line, which is enormous growth. But that still leaves 70 % of the shopping in store, right? So it sounds like in your alliance with f these brick and mortar grocers, you're helping them, not just with their on line experience, but with that in store experience, to tryin to upgrade there. That's correct. And we think that in the future, the key thing that grosses need to develop is an understanding of whither consumers are and how to best sell them. As a result, if we can digitize a lot of ther in store operations, we are going to be able to help

This past summer, Fidji Simo departed from Facebook – where she stood among the highest-ranking female executives, serving as the head of their app – for the opportunity to become a first-time CEO at Instacart. She replaced founder Apoorva Mehta, who appeared on this show last spring to talk about Instacart’s incredible COVID-fueled growth. Since then, Fidji has emphasized an evolved company mission, diversifying the company’s leadership and focusing on providing the necessary technology to help grocery retailers best serve their customers. As you’ll hear Fidji mention in the episode, she was raised in a French-Sicilian family where food anchored their daily life. “To me, Instacart’s mission resonated deeply, and I saw a very big opportunity.”

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