In 2007, JJ Abrams gave a TED talk that's since been viewed over 4 million times. It starts with a box he got as a kid from a magic shop in New York City. $15 buys you $50 worth of magic, which is a savings for the entrepreneur. You can't predict your next aha moment, but you can create favorable circumstances for serendipity to happen for you and your team.
You can’t predict your next a-ha moment. but you can create favorable circumstances for serendipity to happen – for you, and for your team. No one knows this better than J.J. Abrams, director, producer, screenwriter, and co-founder and co-CEO of Bad Robot Productions, which has been behind some of the most successful TV series and films of the last 20 years, from Lost to Star Trek to the Star Wars sequel trilogy. J.J. explains how creativity and collaboration are things you cultivate, not conjure; and that making room for magic isn’t a luxury, it’s an essential part of entrepreneurship. Building the conditions for discovery emboldens and energizes a team, he shows, helping to accelerate the arrival of the next surprise-and-delight solution.
Read a transcript of this interview at: mastersofscale.com
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