How to Develop High-Level Strategies for Success with Craig Reed
Negotiate Anything
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The Importance of Negotiation Preparation
In a typical negotiation, you have to be essentially as smart as the person on the other side of the table in terms of understanding what it is you're going after. It means being very clear on what's the business drivers for you that's important, but also what's important to theperson on the otherside of the table too. Because at the end of the day, you want to have a scenario that has healthy tension in it; unhealthy isn't long term and it's unsustainable.
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