We The  Sales Engineers: A Resource for Sales Engineers, by Sales Engineers cover image

#243 Presales Horror Stories from Professionals You May Know

We The Sales Engineers: A Resource for Sales Engineers, by Sales Engineers

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What Happened to Less Is More?

CNN's John Sutter recalls a meeting in which he was told, "Less is more" and then 20 minutes later asked to show other things. He says the lesson for us all: Competition is legit. And that we should always be thinking about it when working with our customers.

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