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How Fedor Simic Thinks About Effective Marketing Using Benchmark Groups by Databox

How Leaders Think with Kenny Lange

CHAPTER

Harnessing Data for Performance Insights

This chapter focuses on the design and goals of a partner program for agencies and consultants, emphasizing the creation of a data hub that aggregates performance insights. It discusses the need for data security, integration with numerous platforms, and the importance of benchmarking to inform marketing strategies. The conversation highlights the value of actionable insights derived from both qualitative and quantitative data, encouraging businesses to leverage this information for improved operational performance.

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