13min chapter

Marketing Against The Grain cover image

The 5 Marketing Mistakes You Need To Avoid In 2024

Marketing Against The Grain

CHAPTER

The Importance of Being Customer-Centric in Marketing

This chapter emphasizes the value of listening to customer calls and talking directly to customers to truly understand their needs and experiences. It discusses tangible ways to be more customer-centric, such as having customer council calls, using call intelligence tools, and implementing support shadowing.

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