3min chapter

McKinsey on Building Products cover image

Robert, President of Growth at Docusign on product-led sales, a new growth frontier

McKinsey on Building Products

CHAPTER

Decoding Metrics for Customer Journey Success

This chapter explores the essential metrics that track a customer's progression to becoming a paying client, emphasizing the analysis of the sales funnel stages. It highlights the importance of cross-team communication to enhance strategies that drive purchase rates and overall sales performance.

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