Roberto Oliveira (Blip) on Why WhatsApp, Not ChatGPT, Will Own AI Commerce
The J Curve with Olga Maslikhova
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The Evolution of WhatsApp in Business Communications
This chapter examines the transformation of a conversational platform from its roots in the ringtone industry to its current emphasis on AI commerce through messaging apps like WhatsApp. It highlights the significant influence of WhatsApp in Brazil and its potential as a super app for streamlining various business functions. The discussion emphasizes the future importance of messaging platforms for meaningful brand-consumer interactions and the need for strategic adaptability in an ever-evolving technological landscape.
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