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4min chapter
Rebuilding the ICP - with Wonder's Guy Cohen
How to Win podcast with Peep Laja
Introduction
This chapter discusses the challenges of targeting the wrong market, the importance of intellectual honesty, and making difficult decisions. Guy Cohen from Wonder shares his experience of rebuilding the business after realizing their Ideal Customer Profile was wrong.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode