103 Creating a Customer Journey with Mike Lackman, CEO of Trade Coffee
Well Made
00:00
How Do We Forecast to Our Roasters Effectively?
How many coffees do we need in every taste type to make sure that we're able to satisfy the consumer? And how can we forecast to our roasters effectively enough so that they are available to ship the next bag that comes in quickly? What is the result of that analysis usually look like? Is that something that you're handing off to someone? Are you going in and making a spreadsheet for that? How do you actually come to an answer that you can work off of?
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