Expanding Your Product to Multiple Customer Segments at the Same Time

Frond: The same product, without much change, has relevant jobs to be done for multiple size segments. If you have the right product structure and you have a strong focus on jobs at the core of it, you can actually maximise the total number of jobs served by your single product. Frond: How i approach go to market is for any new segment, any new country that we enter o, any industry, vertical,. fundamentally boils down to three simple questions. Who are your customers? Two is, what do they care about? And three is, how are you going to reach them? How do you reach them?