#38 - Adapting to a new age of buyers by optimizing for experience vs close rate (Joe Caprio, Co-Founder @ Reprise)
30 Minutes to President's Club | No-Nonsense Sales
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The Disruption of the Sales Cycle
The steps in the sales cycle have changed because of COVID and because people are at home. Joe, the one area that I struggle with around this is I've always been told before I show somebody a demo, I've got to do a little bit of discovery. Why can't you segment your pitch the way your website already does? Go on your website right now. Every website is a drop down for products or offerings or use cases. It bifurcates your software into vertical enrolls.
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