Kesti was particularly secretive after his second go around because of what happened. He got booted in the mid 80s So I think he took it quite seriously And uh, here's Scott forestall who did the ios Uh, this is what he said: Steve didn't want for secret reasons for me to hire anyone outside of apple to work on the user interface Okay, so there you go. That's why people were getting poached right? But steve told me I could have moved anyone in the company into this team Into my team and so that's how scott forestall would go to apple employees. The iphone led to a lot of divorces like you're
Trung does a deep dive on the 2007 iPhone launch. He discusses Apple’s design process, the iconic iPhone Keynote, what was the first killer app?, why Jobs hated the App Store, the history of multi-touch, Gorilla Glass and much more.
Timestamps:
(00:00:00) - Intro
(00:07:07) - The Convergence of Technology Theory
(00:09:58) - The Fragility of Ideas
(00:15:11) - iPhone Background
(00:18:51) - iPhone's Success by the Numbers
(00:21:06) - The iPhone Development Story
(00:27:40) - Multi-touch Story
(00:42:43) - Apple's Previous Phone Project?
(00:46:08) - The Grind of Building the iPhone
(01:04:22) - The Inside Story of the Iconic iPhone Keynote
(01:07:00) - The Carrier Deals
(01:07:57) - Why Steve Hated the App Store
(01:11:18) - How to build trust with you end-user
(01:13:29) - Gorilla Glass Story
(01:21:16) - Summarizing the iPhone Story
(01:27:42) - Awards and Biggest Lessons
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Every week, Jack Butcher, Bilal Zaidi & Trung Phan discuss what they're finding on the edges of the internet + the latest in business, technology and memes.