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18min chapter
The 7 Human Hijacks - Covert Marketing Methods the Brain Can't Resist
My First Million
The Influence of Edward Bernays and the Seven Human Hijacks
This chapter explores the impact of Edward Bernays on consumerism and the concept of the seven human hijacks in marketing campaigns. It discusses how Bernays transformed the way people perceive and buy clothes, as well as how marketing campaigns target the limbic system of the brain to capture attention and influence behavior.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode