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S2 E55 - Launching a Successful Demand Gen Program | Grant Duncan

Stacking Growth | The B2B Marketing Podcast

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Xingtree - Can You Come Work at My Company?

Xingtree is testing a new way to connect with potential customers. The company would look at users who had previously used the site and then reach out to them in an effort to bring Xingtree into their current company. One of the things that also kind of fascinated me which we hear this a lot with just clients we work with or people we talk to and help advise with was how quickly they were able to get deals. They didn't just start running random ads and luck out and you got a deal come through right there was going to be some sort of foundation of clearly your targeting was right, messaging was right and your positioning was right so yeah curious on what that looks like for you

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