How to Deliver Knowledge to People When They Need It

The idea was that, okay, what happened in a sales cycle? There is an entry into your CRM system. There's an opportunity. The opportunity matcher reached a level, a certain threshold. When the threshold is hit, we were going to look at the attribute of the opportunity. And here I can share it because we share it with customer. We wanted people to of course get your point and so on at the time. So imagine it's eight years ago. It's not the technological challenge. It's the question of understanding the process"

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