Direct Marketing

We made an online store builder. Do as do manual stuff. And we thought, oh, we're doing it wrong. This is so lame. But in fact, it was exactly the right thing. We were members of the d m a, the direct marketing association. That's what, you know, in every business they have a name for the business. They call it fast casual within the industry, right? So that's what the dm a meant back in those days, the catalogue business.