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How Did You Build the AD in the First Year?
In that first year, I mean, literally signing up stores and little businesses to join, you have to go store by store and talk to the owners. And so what we made more efficient was, yeah, have flyers after a while and you could leave your number on it. Then slowly we started to realize that it was more efficient to call first and then try and book a meeting with the owner. Because the biggest issue we had was like the owner was never in the store. So for us, it was really important to have the decision maker.