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14min chapter
Gen Z's purchase journey and the future of TikTok Shop
The Future of Shopping with Vogue Business
TikTok's Influence on Gen Z Product Research and Luxury Brand Adaptation
Exploring how Gen Z utilizes TikTok for product research and the adaptation of luxury brands to the platform, covering collaborations with unconventional content creators, challenges with TikTok Shop, and concerns surrounding brand dilution and consumer targeting.
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AI-powered
podcast player
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode