Many people say to increase your pricing and just keep increasing it until a certain percentage of your customers churns. What do you think of that? First I am a strong believer in in grandfather pricing. So everyone keeps the pricing there on. And definitely or not indefinitely, raising their prices is a different conversation for me than versus it may happen at the same time.
This week we talk about the common advice to “raise prices”. Josh talks about where this can go wrong and how he thinks about pricing.
Links:
Peep Leja - podcast episode - https://podcasts.apple.com/us/podcast/laying-the-foundation-for-long-term-company-alignment/id1575516851?i=1000601807767
This is episode 72