Evolving Dynamics in Logistics

This week’s guest is Ben Steffes, Vice President, Solutions & Strategy, Managed Transportation, at RXO.  Ben was last on the Freightvine 3 years ago when he had just published a white paper on Logistics KPIs for Coyote.  RXO acquired Coyote in the fall of 2024, so this time we talk about the RXO white paper on Logistics KPIs that Ben recently authored as a follow-up to and expansion of the 2022 study.   In our conversation, we discuss changes in how logistics performance was measured during the pandemic and now post-pandemic, how shippers, carriers, and brokers have aligned on important metrics, and the impact of the increasing use of technology like AI and control towers.  We also touch upon strategies for shippers to become "shippers of choice," and on the evolving role of brokers and the dynamics of consolidation in the logistics industry.  It was a pretty wide ranging conversation covering different aspects of freight transportation.