How to Develop the Highest Expectation Customer

In the next five or 10 minutes, I'd love to at least give people a distillation of those four steps that kind of make up the engine. So there are four steps or five steps depending on which version of this engine that you're using. The first one is to survey. What type of people do you think would most benefit from the product and how can we improve the product for you? And in the course of doing this, you'll actually develop what I call the highest expectation customer. This is where that Nicole example from earlier in the episode came from actually.