S02E13 Question Everything - the mantra used by Ian Humphris to fuel his marketing scale-up and £23 million exit.
Bulletproof Entrepreneur
00:00
The Risk Reversal
I think one of the things is that I definition you're almost always positive. You don't see the trap doors. You always look at, there's always hope in anything. And therefore you can't imagine a world where that might not happen. Of course it's not going to go wrong. So you don't look at the problem. You just look at the opportunity. It can be dangerous. But I'd rather seen the glass half full than half empty. That's right. The risk was far greater for him and while I'll be forever grateful for that he took. Because my loss was a couple of months ran."
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