i feel like we're out sousing many of our aspects of our lives to a algorithm run by a small number of people in silicon valley, for example. I don't think that's necessarily something we should just do. And there's also the addiction element as well, because some, you know, let's be fair, it's quite an addictive way to live a new experience. It's not nutral. They have their own value, or in putting it into that um for the benefit of their company. We should be careful, i think, in terms of how we can engage with those technologies. Or we should at least think about the framework they're imposing on us when we