Why you should reconsider BANT with Shruti Kapoor
Outbound Squad
How to Increase Your Win Rate and Loss Rate by 30%
The need piece is actually the one thing that reps are doing, you know, the best at among these four. So we see that happen in like 37 and a half percent of all of the deals. It could be basically people asking like, Hey, what's your main challenge? What's the main problem that you're looking at? Things like that. But the even better thing about it is that it almost doubles the win rate and it also increases your loss rate by 30%.
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