When I got to team one, as a young kid, show up there. And the culture was so strong at cell team one. It was a culture of sort of extreme professionalism. You saw that when you got there. That's what culture is. Again, this is a my thought today. Maybe somebody will expand on it. But it seems like a pretty good, pretty good thing, right? This is who we are. This is what we do. This is how we're doing it."