32 // Pricing
Metamuse
00:00
Getting Out and Doing It With Pricing
Pricing is uniquely susceptible to getting gridlocked because it can be an emotional topic. You need the ability to make changes, but you also want to treat your existing customers with great care in trying to keep things really stable for them and not have them be surprised in any direction. There's a lot of tricks you can use, including grandfathering people in as much as possible.
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