The GrowthTLDR Podcast. Weekly Conversations on Business Growth. cover image

How to Grow a Company and Avoid Common Mistakes with Dennis Kelly of Postalytics #EP179

The GrowthTLDR Podcast. Weekly Conversations on Business Growth.

CHAPTER

Are You Pivoted Into Direct Mail?

direct mail is actually a really old cantelas, no, there's no two ways around that. People have been creating advertisements and posting them through mailing systems for a very, very long time. And so when you think about it from that perspective, it really is very much like a lot of ta om more dismal channels. I emal an an anditnal marketing. It is a one to one marketing channel. As soon as folks understand there is now a technology that can help them, send people at specific times of the customer cycle, using the autunation that they're using to drive their programmes,. then everybody's perception begins to change. A lot of direckmail

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