2min chapter

ACQ2 by Acquired cover image

The Profitable B2B Growth Playbook and Mutiny’s Story

ACQ2 by Acquired

CHAPTER

How to Build a Better Ad Buying Tool?

The app is designed to help customers make important pairization decisions. It shows them exactly the size of those segments and the conversion rate. And it prioritizes it for them automatically based on what we believe to be the best starting point. "It's like a very tangible example of like, the same sorts of things that Google and Facebook, you know, ad buying tools do for you," he says.

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