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Twittersode! How The Ownership Economy is going to change your marketing strategy
Marketing Against The Grain
What's in Community?
Can we try to define what is incommunity? I've been speaking to a bunch of companies who are trying to build out their community strategy. There's not actually a definition of it, so when you write about it or speak about it, i think it's really hard for people to know if they're speaking around the same thing. Do you think that you have one yet, or where it wears your head on it? Yes, i'll give you a community framework and then tell you why it makes things more come ha, ha, a ha,ha, ha, ha,. You give me the framework, and i will try to try to attack it with some ruthless simplification
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