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13min chapter
Hall of Fame: Steven Bryerton
30 Minutes to President's Club | No-Nonsense Sales
Mastering the Second Sales Call
This chapter explores key strategies for conducting effective second sales calls, focusing on establishing rapport with higher-level stakeholders while valuing initial contacts. It highlights the significance of ongoing discovery and tailored presentations that resonate with a buying committee. Additionally, it emphasizes the importance of storytelling and real-world examples in executive demos, alongside the necessity of building strong relationships with champions before engaging executives.
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