4min chapter

Gain Grow Retain cover image

You Should Be Building Your Customer Community

Gain Grow Retain

CHAPTER

Product Community Versus Customer Success Community?

Amitai Etzioni: I think it's a common to fall into that trap. It can help solve a lot of problems, right? And then sometimes people are like, oh, that sounds a little too good to be true. So, I'm going to figure out where we're focused. Let's talk through just some of the differences that we might see in a product community versus a marketing versus a kind of a CX or customer success community. How do you think about maybe the purpose of people who are starting product communities and maybe some of the things that they would expect to see in a community like that? He says there are kind of three ways that he view

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