Margins Are Shrinking, Debt Is Rising – What’s Next for Ecom?
Ecommerce Playbook: Numbers, Struggles & Growth
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Navigating E-Commerce Cash Flow
This chapter explores the complexities of managing cash flow in e-commerce, emphasizing the transition from revenue-focused goals to understanding contribution margins and profitability. It highlights the importance of financial literacy among brands, tackling challenges in translating metrics into growth strategies while presenting a case study of a brand that thrived through financial restructuring. Additionally, the chapter discusses the evolving market dynamics, including supply chain costs and economic pressures, stressing the need for brands to adapt for sustainable success.
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