Make It Happen Mondays - B2B Sales Talk with John Barrows cover image

150: The Anatomy Of A Great Prospecting Video With Tyler Lessard

Make It Happen Mondays - B2B Sales Talk with John Barrows

CHAPTER

How to Get in Front of Power When You Can't Get in Front of Power

Video is a great way to get in front of power, but 80% of the time you can't. Instead of just putting sending you over the p d f and having that move up stream there, want to put together a quick little video to kind o summarize the key points of of our solution. And what we find is, i send that to you, i make you look good. We con tract to see if you opened it, then you forward it over to mike. Mike opens it. Now i'm sitting in front of the executive without even, without trying. It's not as good as being in front of an executive present, but it's pretty damned close. Here

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