#137 - Playbook: Cold Calling Playbook Part 2
30 Minutes to President's Club | No-Nonsense Sales
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Nick Sogelsky: Most sales people will do anything to avoid picking up the phone and making a cold call. He says if you can get yourself to be good at cold calling, you'll book 98% of your meetings via the magic device called the phone. The fastest hang-up in the world is through that opener - did I catch you at a bad time? Nick's advice on how to open with what's called a permission based opener; always assume you have the right person.
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Transcript
