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122 - Deep Dive: Pricing Creativity — with Blair Enns

The Futur with Chris Do

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How Do You Measure the Success You Are Promising?

Sos: How do you measure the success you are promising? There's no one answer, or easy answer to that question. In each value conversation, you should be uncovering those k p is. And essentially, if you make bullet points of everything that the client wants to be true in the future after the engagement, not every one of those items will translate to a k p i. You won't be able to get to a quantifiable metric for every one of them, but you try your best. So tell me again what the two questions are arond the vern.

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