Analyzing Trigger Points for Sales Opportunity

Four Actionable Takeaways:

* Don’t talk about root causes/technicalities until you get to the business impact first.

* Condense the problem you solve into a single sentence - stop overcomplicating things.

* Lean on their desired future state instead of talking about the past.

* Get to the question/reason behind those unexpected/general questions.

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Keenan’s Path to President’s Club:

* CEO @ Noted Analytics

* CEO @ A Sales Guy Consulting

* Author of Gap Selling

* Author of Not Taught

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