Why BUFFER Thinks About Traffic vs. Audience vs. Community ["Exceptions" Ep.6]
Unthinkable with Jay Acunzo
No One Has Left Our Marketing Team in Over Two Years
No one has left our marketing team in over two years. I don't think everybody listening understands how unheard of that i that is shocking. As you have this ridiculously high retention rate for employees for buffer, the bog is a north star. The b h a g it informs every single interaction the brand has with the audience. That turns the audience into community. And as kevin tells it, the bog has given buffer a reason to stand up for what it believes in rather than just follow the crowd. We see the culture and the sharing transparently side of things. We see that as a differentiator forus as a product in our space,. It's pretty competitive, and you can differentiate
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